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Nail Your Niche
August 21 @ 10:30 am - 12:30 pm
![](https://www.ceimaine.org/wp-content/uploads/2024/07/Mallika-Malhotra.png)
Join Brand CEO, Mallika Malhotra to learn the essence of niche, it’s significance, and its impact on your business.
By narrowing your focus and skillset, you’ll become KNOWN as a specialist and accelerate your business growth.
In this 2-hour session, you’ll gain clarity and specificity on what you offer and who your audience is. Let’s craft a more focused and differentiated brand that’s memorable, referable, and profitable. By the end of the session, you’ll be inspired to curate your skills and strengths to create a specialized brand.
You’ll walk away with:
- Understanding the basics of a niche strategy and its importance
- Recognizing the risks of bland branding
- Learning the business benefits of becoming a specialist
- Building a standout brand with the BullsEye Branding Formula
- Formulating your brand niche statement
This workshop is only meant for Maine-based female business owners who have been In-Business for at least 1 year. This workshop is recommended for women who have completed Mallika’s 6-week Ready, Set, Brand! cohort program but it is not required.